# Goals

A goal is something a visit can do, such as signing up or reaching a thank-you page. The dashboard counts the visits that did it.

Click a goal and the whole dashboard narrows to the visits that reached it, so you see which sources and campaigns bring visitors who act, not only visitors who look. Every event a page sends is a goal already. A page goal, such as reaching a thank-you page, is a path typed into the site’s settings, with no code.

## Events

Every event a page sends is a goal of its own, counted under its name, with nothing to set up first. Send one from a script:

```
tally('Signup', { plan: 'pro' });
```

Or from anything that can be clicked, with no script at all:

```
<button data-tally="Signup" data-tally-plan="pro">Start</button>
```

[Custom events](https://fiveb.ar/docs/events.md) has the rest: sending one before the script has loaded, the callback, and the names and data an event can have.

## Page goals

A page goal counts the visits that reach a page, such as the one after a form is sent. Add it in the site’s settings as the page’s path, with `*` for anything: `/thanks/*` is every page under `/thanks/`. A site can have up to 20. Each counts from the moment it’s added, since earlier visits can’t be counted again.

## What is counted

A goal’s conversions are the visits that reached it, each counted once however many times it did. Its conversion rate is those visits as a share of all visits.

Click a goal to see the whole dashboard for the visits that reached it: where they came from, what they used, and the conversion rate of each. An event’s data shows beside it, each value under its name. See [Filtering by a goal](https://fiveb.ar/docs/filters.md#filtering-by-a-goal), and [A/B tests](https://fiveb.ar/docs/ab-tests.md) for comparing a test’s variants by their conversion rates. A visit that sent an event is never a bounce.

## Hiding and removing

A site’s settings list its goals: its page goals, then the events it has sent. Hide one there and it leaves the dashboard but keeps being counted, ready to show again. A page goal can also be removed, which deletes everything it counted.